What an evening… Gold underpants, Strictly star James Jordan, nearly 300 lingerie, swimwear and hosiery retailers – and one beautiful trophy – made this year’s Stars Underlines Best Shop Awards at London’s Underglobe extra special for Jane Garner.
Underwear expert and fashion journalist Jane was invited to present the e-commerce prize, won by Mish Poynter of www.mish-online.co.uk, at a glittering gala involving nearly 300 of the industry’s best retailers and e-tailers.
Compère James Jordan, who danced with the stars on Strictly Come Dancing, received his own ‘award’ from Jane, who is also a partner in the men’s underwear and swimwear website www.deadgoodundies.com.
“The gold Modus Vivendi Metallic boxer briefs were definitely in keeping with the style of the evening – and James promised he’d try them when he got him, if his wife Ola approved,” Jane laughed.
“The Stars awards are always a special date in the UK intimate apparel calendar. Those businesses that reach the shortlist really are the best in class and winners are the cream at the top. But there is more to this – Stars brings together the whole industry, veterans and newcomers, and the atmosphere as each award is announced is electric.”
