News

July 21st is a red letter day in the diary this year – marking the 25th anniversary of the UK’s leading trade magazine for intimate apparel, Underlines. While Underlines’ founders Pamela Scott and Sue Hall celebrate their silver anniversary, Jane Garner will also be celebrating 10 years writing for the magazine (www.underlinesmagazine.com). The birthday party will be staged during this summer’

Jane Garner has worked as a journalist and copywriter for more than 30 years but she’s just discovered the joys of Pinterest for her business Deadgoodundies. Her writing skills have been called on in many guises since Deadgoodundies.com, which sells men’s underwear and swimwear for men, launched in 2007, but now Jane’s enjoying a whole new world of pictures with Pinterest. She’s surprised quit

An explosion of colourful men’s underwear and swimwear for men has heralded the arrival of summer at Deadgoodundies. New Olaf Benz and Bruno Banani ranges will have shoppers reaching for their shades, with bright stripes and surf motifs aplenty. And with the first delivery of C-IN2 now on the shelves, it looks like it’s going to be a good summer at DGU!

Soon joining the portfolio of pants at Deadgoodundies.com is C-IN2. From designer Gregory Sovell, the original creator of 2(x)ist underwear for men, C-IN2 promises to make men look their best, offering unrivalled excellence and craftsmanship with ingenious fibre blends. Jane and Adam surveyed the latest C-IN2 designs this week, the order’s in, so watch this space… Picture: C-IN2’s No Show Low Profile Brie

America’s Jezebel website, the ‘Home of Shiny Happy Ladies’ is all about celebrity, sex and fashion – and now men’s underwear. And the double standards that seem to apply when it comes to talking about and looking at men in underpants. Hardly anyone will bat an eye at a picture of a woman in a bra and briefs, but studying a shot of a man in just his undercrackers can provoke all kinds of