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The wait is over, and everyone at men’s underwear specialist Deadgoodundies.com – partner Jane Garner in particular – is thrilled to be unleashing the new collections of boxers, briefs, thongs, jockstraps… (The list could go on and on) DGU specialises in the exciting world of men’s underpants and swimwear for men, and believes the phrase ‘unmentionables’ should be stricken from the

What an evening… Gold underpants, Strictly star James Jordan, nearly 300 lingerie, swimwear and hosiery retailers – and one beautiful trophy – made this year’s Stars Underlines Best Shop Awards at London’s Underglobe extra special for Jane Garner. Underwear expert and fashion journalist Jane was invited to present the e-commerce prize, won by Mish Poynter of www.mish-online.co.uk, at a g

Men’s underwear expert Jane Garner has gone in search of the answer to one of the fashion industry’s biggest questions – boxers or briefs? “I don’t believe there is a single answer,” says Jane, who has worked as a fashion journalist specialising both women’s and men’s ‘intimates’ for more than 25 years and founded specialist men’s underpants website De

This year men will be mostly wearing… something special. Pamela Scott, editor of Underlines, the UK’s leading men’s underwear and women’s lingerie trade magazine, asked some of the world’s leading designer brands what’s new and happening this year. Luxury, sophisticated design and top quality fabrics are the strongest influences for 2015. See what’s coming (or already here at

It’s not often a female journalist from a magazine like US Cosmopolitan goes behind the scenes at an all-male fashion show, especially when it’s presenting underwear for men. But when Lane Moore did just that, and interviewed several hot hunks face to face at the 2(X)IST event, she forgot that she was SUPPOSED to look at the goods. Lane’s hilarious article has won top marks from men’s underwea

With a fresh redesign and plenty of bubbly under their belts, the team behind Underlines is looking forward to the MODA exhibition this weekend (August 10-12). Editor Pamela Scott acknowledged Jane Garner’s support for the UK’s leading lingerie and swimwear industry magazine: “Jane has been a regular contributor to Underlines for over a decade but has been involved in the intimate apparel and swimwe

The team at DGU is bursting with pride today – men’s underwear model Stuart Hatton Jr came third in this year’s Mr Gay Europe contest in Austria. Everyone’s favourite Geordie triumphed in several rounds of the week-long competition. He came top in the online vote, the photo challenge and Mr Congeniality, second in the swimwear challenge and third for the Grand Finale Question. See the finale o

Partner in Deadgoodundies online men’s underwear store, Jane Garner, has decided it’s time to call the men of the world to action – and start buying their own underpants! Explaining the thinking behind the IBMO (I Buy My Own) campaign, undies expert Jane says: “Men are perfectly happy to buy their own swimwear but rely on someone else… mum, wife, girlfriend or boyfriend, to buy their tried and

With Mr Gay UK Stuart Hatton competing this week for the title of Mr Gay Europe, men’s underwear specialists Deadgoodundies thought it was as good a time as any to take him to one of Shropshire’s most picturesque landscapes for a photoshoot. Amid the backdrop of a beautiful waterfall in Carding Mill Valley, Stuart got down to his sexy swimwear and immersed himself in the not so warm waters. Luckily he was