Jane Garner has worked as a journalist and copywriter for more than 30 years but she’s just discovered the joys of Pinterest for her business Deadgoodundies.
Her writing skills have been called on in many guises since Deadgoodundies.com, which sells men’s underwear and swimwear for men, launched in 2007, but now Jane’s enjoying a whole new world of pictures with Pinterest.
She’s surprised quite how many Pinners are interested in DGU’s boards which focus on anything from male models via underwear and swimwear colours to the latest arrivals on the website.
“There are lots of people out there who love underpants!” she says with a smile. “We launched DGU on Pinterest late last year and it’s great for business, but also rather addictive. Writing for social media like Facebook and Twitter has very strict rules – writing 140 characters isn’t so bad if you’re a journalist, but sometimes an idea is bigger than a Tweet… Each Pinterest board is a themed photo album and you can have lots of fun with pictures of men in nothing but their underwear.
“Deadgoodundies.com already has hundreds of followers from all over the world – including the remotest inhabited island on Earth. We have a special connection with the island of Tristan da Cunha – we sent them a shipment of long johns to be put to the test by the gentlemen of Tristan last winter. You can see the guys in action (and their long undies) on Pinterest.”