Partner in Deadgoodundies online men’s underwear store, Jane Garner, has decided it’s time to call the men of the world to action – and start buying their own underpants! Explaining the thinking behind the IBMO (I Buy My Own) campaign, undies expert Jane says: “Men are perfectly happy to buy their own swimwear but rely on someone else… mum, wife, girlfriend or boyfriend, to buy their tried and
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