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June 2014

Third place for Deadgoodundies model at Mr Gay Europe 2014

The team at DGU is bursting with pride today – men’s underwear model Stuart Hatton Jr came third in this year’s Mr Gay Europe contest in Austria. Everyone’s favourite Geordie triumphed in several rounds of the week-long competition. He came top in the online vote, the photo challenge and Mr Congeniality, second in the swimwear challenge and third for the Grand Finale Question. See the finale o
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Clipping from article about the IBMO campaign

The IBMO campaign for men’s underwear shoppers has begun!

Partner in Deadgoodundies online men’s underwear store, Jane Garner, has decided it’s time to call the men of the world to action – and start buying their own underpants! Explaining the thinking behind the IBMO (I Buy My Own) campaign, undies expert Jane says: “Men are perfectly happy to buy their own swimwear but rely on someone else… mum, wife, girlfriend or boyfriend, to buy their tried and
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Stuart Hatton Jr at a photoshoot in the Shropshire Hills.

Deadgoodundies favourite flies the flag ahead of Mr Gay Europe contest

With Mr Gay UK Stuart Hatton competing this week for the title of Mr Gay Europe, men’s underwear specialists Deadgoodundies thought it was as good a time as any to take him to one of Shropshire’s most picturesque landscapes for a photoshoot. Amid the backdrop of a beautiful waterfall in Carding Mill Valley, Stuart got down to his sexy swimwear and immersed himself in the not so warm waters. Luckily he was
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